Do’s and Don’ts of Social Media Marketing for Yoga Teachers

Keeping it professional as a yoga teacher can be a fine line. Nowadays, social media is the fastest way to connect with current, future, and past students all at once. Maintaining readership and connection with these people requires posting frequently to make sure you stay within their feed, but your posts should remain relevant and true to your teaching.

Social media is a quick and easy way to inform people about your upcoming events, when you will be teaching, and any last-minute changes. You can use photos, articles, FAQs, personal tidbits, or dharma talks as the rest of the content. How private can you go?

This is a list of dos and Don’ts to engage professionally with your students as a Yoga teacher on social media.

Your Personal Life

Do this: Create a separate account for your yoga business and a personal statement. But know that it is not always enough to keep the two separate.

Please do not depend on it. You can expect your students to find you on social media, so make sure that everything you share is in a professional circle.

Use to restrict what is posted on your site. Keep an eye out for anything that needs to be deleted. In most social media websites, you can change your settings to require that anyone who posts something to your wall must first approve it.

Do not deny everything. Stay honest. You can respond to a negative review or comment made about your teaching. You can read the article for some tips on how to deal with negative feedback.

Share something personal to give a glimpse into your life. You and your dog napping together, or you and your mother having brunch on Mother’s Day.

Please don’t overdo it. No one wants to hear your anger erupting for any reason…EVER. This post, “This a**hole has cheated me …” is not very good. You can work through your pain in a friend’s arms. It’s never a good idea to overshare (even if your page is not used for business purposes!). You only need to share a few details about your life in order to make your audience feel more connected.

Tags and Events

Tag yourself when you practice yoga in a new place. Tag both yourself and your friend when you attend a cool event. You could even tag a particular student after teaching a particularly juicy class. Tags are a great tool to increase your post’s reach.

Do not tag every person you know in the same message. This is the fastest way to lose them as supporters of your yoga teaching. It’s not because they dislike you but because it is annoying to see irrelevant posts on your feed.

Announce fun events you’re hosting, attending, or supporting.

Do not repeat the same event for an hour every day. Do you know how you feel when the same commercial interrupts your favorite show over and over and over again…

World and Studio Politics

Share relevant articles and timely news items, and tag people you think would be interested. Keep your posts relevant to what you are teaching.

Do not discuss political views and agendas. You don’t know who among your followers may disagree with you, and thus, you could lose them or even start a fight. It’s best to avoid provoking people on these issues, as we live in a very sensitive social-political environment.

Post interesting and fun stuff from the studio or fitness center you work in.

Do not say anything negative about another person’s studio. It’s unethical. It’s unethical.

Send kudos to the teacher of a class you’re taking. Also, show love to anyone who will or is subbing for you or for whom you will be doing so.

Appropriate photographs

Share photos of you practicing, teaching, or just hanging out.

Please do not send photos of your pupils without their consent.

Share images of yourself in fun or fancy yoga clothing. It’s a great opportunity to build an association with the brand and spread your name using their hashtags.

Do not post naked photos or images of a sexual nature. Some photographers can do a tasteful naked yoga shoot (here is a nude); however, you may not achieve the same effect by taking nude photos of yourself at home, in Ha apply Baby or Tree pose. Know the difference!

If you think about it, maintaining a professional and clean online is the same thing as adhering to the yoga code found in the sutras and eight limbs. As a rule, if something isn’t ethically yoga-like, don’t do it.

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